Inside the Campaign Builder Blog

A fair, side-by-side look at how Campaign Builder compares to Confect, Feedr, Feedink, and Marpipe on pricing, features, and who each platform is really built for.

Thomas Kragh

July 20, 2026

Shopify's built-in product feed gets Meta Dynamic Product Ads running, but it rarely gives advertisers the data depth needed to scale segmented, high-performing campaigns.

Thomas Kragh

July 13, 2026

A DPA campaign that won't spend is one of the most common Meta advertising problems. Here are the most likely causes and how to fix them.

Thomas Kragh

July 2, 2026

A Meta product catalog is the foundation of every Dynamic Product Ad campaign. Here is how to set one up correctly from scratch.

Thomas Kragh

July 2, 2026

Dynamic Product Ads automatically show the right product to the right person on Facebook and Instagram. Here is how they work and why they outperform static ads for e-commerce.

Thomas Kragh

July 2, 2026

Video in Dynamic Product Ads is one of the most impactful recent additions to Meta's catalog advertising toolset. Here is how to start using it with Campaign Builder.

Thomas Kragh

June 8, 2026

Most Dynamic Product Ads look the same - and that is exactly the problem. Learn how to add USPs, ratings, pricing overlays, and CTAs to your DPAs to stand out and drive more conversions.

Thomas Kragh

May 20, 2026

Campaign Builder now supports video in Dynamic Product Ads. Learn why video DPA ads outperform static creatives by 20-60% in CTR on Meta - and how to set them up.

Thomas Kragh

May 4, 2026

Shopware gives ecommerce teams flexibility, but that flexibility requires strong product feed structure to ensure consistent catalog ad performance at scale.

Thomas Kragh

April 29, 2026

Everything you need to know about Facebook Collection Ads - how they work, when to use them, and how to build high-converting mobile experiences at scale.

Thomas Kragh

April 27, 2026

Real-world examples of Dynamic Product Ads that drive results - from cart abandonment retargeting to prospecting at scale. See what good DPA creative looks like.

Thomas Kragh

April 27, 2026

PrestaShop stores often rely on modules for product feeds, which makes consistency a key challenge when scaling catalog ads effectively.

Thomas Kragh

April 20, 2026

Adobe Commerce (Magento) stores often struggle with complex product structures and fragmented feeds. This guide explains how to scale catalog ads through better feed control, structured creatives, automation rules, and testing frameworks.

Thomas Kragh

April 19, 2026

Wix is a strong platform for launching ecommerce stores quickly, but its limitations in product feed control and segmentation make it harder to scale catalog ads effectively.

Thomas Kragh

April 18, 2026

Most Shopify brands run Dynamic Product Ads with basic feeds and generic creatives. This guide shows how to improve ROAS by optimizing your product feed, improving ad creatives, structuring testing, and automating seasonal campaigns.

Thomas Kragh

April 18, 2026

WooCommerce stores often struggle with inconsistent product data, unstable feeds, and generic catalog ads. This guide explains how to improve ROAS through better feed structure, creative differentiation, structured testing, and automation in Dynamic Product Ads.

Thomas Kragh

April 16, 2026

BigCommerce provides a structured ecommerce foundation that makes catalog ads easier to scale, but performance still depends heavily on product feed quality and segmentation.

Thomas Kragh

April 9, 2026

Shopify catalog ads often underperform due to generic visuals. Discover how to transform your product ads with creative strategies and Campaign Builder automation.

Thomas Kragh

March 10, 2026

Dynamic Product Ads can be a game-changer for Shopify stores. Learn why most ads underperform and how creative optimization can dramatically increase engagement.

Thomas Kragh

March 9, 2026

Learn how to improve Shopify Dynamic Product Ads with creative visuals, optimized catalogs, and Campaign Builder tips to increase CTR and revenue.

Thomas Kragh

March 8, 2026

Dynamic Product Ads (DPA) have become the backbone of high-performing ecommerce campaigns, delivering significantly better results than traditional paid ads. But even with the right feed and targeting, many brands leave performance on the table by sticking with generic visuals and static product images. In this post, we’ll explore how to make your DPAs truly stand out, leverage AI for creative flexibility, and boost your ROI.

Thomas Kragh

March 6, 2026

Everything ecommerce brands, paid media specialists, and agencies need to know about building high‑performing catalog ads in 2026.

Thomas Kragh

January 26, 2026

Catalog ads are a powerful way to showcase multiple products dynamically and drive conversions at scale. Unlike standard ads that promote a single product or offer, catalog ads automatically display items based on user behavior, interests, or inventory availability, making them ideal for e-commerce brands and retailers.

Thomas Kragh

December 28, 2025

Create dynamic, data-driven ads using product feeds - and turn your catalog into a performance engine across paid channels.

Thomas Kragh

December 28, 2025

Retargeting is one of the most effective techniques in digital advertising because it focuses on users who have already shown interest in your products. Catalog ads enhance retargeting by dynamically displaying relevant products based on user behavior, creating a personalized experience at scale.

Thomas Kragh

December 17, 2025

Product feeds are the foundation of catalog ads. Every image, price, title, and description shown in a catalog ad comes directly from a structured feed. When feeds are accurate and well-organized, catalog ads can scale efficiently and deliver highly relevant product messages to the right audience.

Thomas Kragh

December 16, 2025

Catalog ads are a powerful tool for e-commerce brands and online retailers. By dynamically showcasing products from your catalog, they allow you to deliver personalized experiences to your audience. However, the effectiveness of catalog ads depends on proper optimization. Campaign Builder simplifies the management of product feeds and ad creatives, but success still requires careful planning and strategic execution.

Thomas Kragh

December 16, 2025

Catalog ads have become one of the most effective tools for e-commerce brands looking to scale paid advertising without increasing complexity. Instead of manually creating ads for each product, catalog ads dynamically pull product data from a feed and automatically generate ads that match individual users.

Thomas Kragh

December 15, 2025

Most Facebook Catalog Ads are underperforming. Not because the format isn’t powerful but because marketers are settling for the default.

Thomas Kragh

October 28, 2025

When it comes to running product-focused campaigns at scale, Facebook Advantage+ has made automation simple - but at a cost. For agencies and performance teams that demand flexibility, brand control, and granular optimization, the limitations quickly become apparent.

Thomas Kragh

August 3, 2025

When you’re managing hundreds - or even thousands - of products, creating unique ad creatives for each one can feel impossible. But with dynamic product ads powered by catalog feeds, you can automate the creative process while still delivering personalized, high-performing campaigns.

Thomas Kragh

July 30, 2025

Facebook Catalog Ads (also known as Dynamic Product Ads) are one of the most effective ways to scale performance marketing across Meta platforms. Whether you're an agency managing multiple clients or an in-house marketing team working with a product feed, these ads can deliver personalized, real-time campaigns at scale.

Thomas Kragh

July 24, 2025

If you have been running Meta ads for any length of time, you have already noticed how fast things shift from targeting policies to creative formats, to the ways users engage with content. But one change that quietly rolled out has the potential to completely reshape how we build and deliver creative. Facebook’s expanded support for placement-based creative adaptation, and that is a gamechanger.

Thomas Kragh

July 9, 2025

Our SaaS ad platform empowers modern marketing teams to build, launch, and optimize high-performing campaigns across every channel - from HTML5 banners to dynamic Facebook Catalog Ads - all in one unified workspace.

Thomas Kragh

April 23, 2025

Every dimension you need for Facebook, Instagram, LinkedIn, X, TikTok, and Pinterest in one place, plus the safe-zone rules that keep your posts from getting cropped wrong.

Thomas Kragh

August 27, 2026

From bulk ad generation and smart naming to previews, scheduling, and multi-client workspaces, here's a complete tour of every feature packed into Campaign Builder's Batch Upload tool for Meta ads.

Thomas Kragh

July 22, 2026

Meta is overhauling how ads are built in Ads Manager. The old format-first approach is giving way to a new asset library model - and it changes everything about how you set up campaigns.

Thomas Kragh

June 16, 2026

Stop waiting on designers. Campaign Builder's AI Statics turns your brand identity into ready-to-launch static ads for Meta, Google, LinkedIn, and TikTok - in seconds, at any scale.

Thomas Kragh

May 28, 2026

The Facebook Conversions API lets you send conversion data directly from your server to Meta - bypassing ad blockers and browser restrictions for more accurate tracking and better ad results.

Thomas Kragh

May 14, 2026

Most Reels ads hide key messages behind platform UI without advertisers realising it. Here's how the Meta safe zone works and how to fix it.

Thomas Kragh

May 6, 2026

Juggling multiple platforms and missing posts? Discover how a social media scheduler saves time, builds consistency, and helps your team scale content without the chaos.

Thomas Kragh

May 3, 2026

Meta's new Ads AI Connectors let marketers manage, analyze, and optimize campaigns directly inside AI tools like ChatGPT and Claude - no API setup required. Here is what this actually means for your workflow.

Thomas Kragh

May 1, 2026

Meta is removing the Flexible ad format from Ads Manager starting March 2026. Here is what it means for performance marketers, eCommerce brands, and agencies - and what to do next.

Thomas Kragh

April 29, 2026

How to produce Meta ad creative at scale - without sacrificing quality or burning out your design team. The systems, tools, and workflows that actually work.

Thomas Kragh

April 27, 2026

And Meta knows it. Here’s why your creatives aren’t scaling-and what to do instead.

Thomas Kragh

April 7, 2026

Schedule and manage content across Facebook, Instagram, LinkedIn, and TikTok from one place, built for modern marketing teams and agencies.

Thomas Kragh

February 5, 2026

Batch uploading ads is a powerful method for managing multiple social media campaigns efficiently. By uploading multiple creatives, ad sets, and variations simultaneously, teams can save time, reduce errors, and maintain consistency across campaigns.

Thomas Kragh

January 4, 2026

Scaling advertising for multiple clients is one of the biggest challenges agencies face. As client portfolios grow, so does the complexity of managing creatives, coordinating approvals, maintaining consistency, and delivering results across platforms.

Thomas Kragh

January 3, 2026

Multi-channel marketing is essential for reaching audiences across diverse platforms, including social media, SMS, display ads, and catalog campaigns. Coordinating messaging across these channels maximizes engagement, builds brand consistency, and drives conversions.

Thomas Kragh

January 1, 2026

Catalog ads are one of the most effective ways to promote large product assortments at scale. By dynamically showcasing products to relevant audiences, catalog ads help brands drive engagement, conversions, and revenue.

Thomas Kragh

December 31, 2025

Paid advertising on social media has become essential for businesses seeking to reach specific audiences, drive conversions, and increase brand awareness. Unlike organic posts, paid ads allow marketers to target precise segments and control visibility in a competitive landscape.

Thomas Kragh

December 31, 2025

Consistent publishing is essential for social media success. Posting irregularly or at suboptimal times reduces visibility, engagement, and overall campaign performance. Social media scheduling solves this challenge by allowing teams to plan and automate posts in advance.

Thomas Kragh

December 31, 2025

Managing Meta ads at scale can be time-consuming and complex, especially when handling multiple creatives, product variations, or campaigns. Batch upload functionality is a game-changer for teams looking to save time, maintain consistency, and reduce errors.

Thomas Kragh

December 30, 2025

Schedule, plan, and publish posts across multiple platforms with Campaign Builder’s Social Media Scheduler, designed for marketing teams and agencies.

Thomas Kragh

December 28, 2025

Easily create, manage, and scale paid social media campaigns on Facebook, Instagram, and other platforms with Campaign Builder’s intuitive tools.

Thomas Kragh

December 28, 2025

Creative consistency is one of the most important factors in successful digital advertising. When brands appear inconsistent across platforms, it weakens recognition, reduces trust, and lowers overall campaign effectiveness.

Thomas Kragh

December 25, 2025

Learn how Campaign Builder helps you save 10x the time of Facebook Ads Manager with smooth bulk updates, easy asset uploads, and creative mapping, making Meta ad management faster and more efficient.

Thomas Kragh

December 24, 2025

Speed is a competitive advantage in digital advertising. The faster teams can produce, update, and publish ads, the quicker they can respond to market changes, seasonal opportunities, and performance insights.

Thomas Kragh

December 24, 2025

Social media scheduling is a key component of effective marketing strategies. Posting at the right time, with consistent frequency and relevant content, maximizes engagement and ensures your brand stays top of mind.

Thomas Kragh

December 23, 2025

Social media success is not defined by publishing content alone. Without analytics, even the most creative campaigns lack direction. Social media analytics provide the insights needed to understand what works, what does not, and how to improve future performance.

Thomas Kragh

December 17, 2025

Planning content ahead of time is crucial for social media success. A content calendar helps teams schedule posts, coordinate campaigns, and maintain consistency across multiple platforms. Campaign Builder’s Social Media Content Calendar provides an intuitive interface for these tasks.

Thomas Kragh

December 16, 2025

Paid advertising on social media is a powerful way to reach your target audience, drive conversions, and scale campaigns quickly. Social Media Paid Ads in Campaign Builder streamline ad creation, management, and optimization, making it easier for marketing teams and agencies to execute campaigns at scale.

Thomas Kragh

December 16, 2025

Managing social media content across multiple platforms can be challenging, especially for teams handling multiple accounts or campaigns. Campaign Builder’s Social Media Scheduler streamlines this process, allowing users to plan, schedule, and publish posts efficiently from a single platform.

Thomas Kragh

December 15, 2025

Managing multiple Meta Ads campaigns can be time-consuming and error-prone when handled manually. Meta Ads Batch Upload allows advertisers to create, update, and manage multiple ads at scale with a single upload.

Thomas Kragh

December 15, 2025

When building out a media plan, one of the first questions marketers face is: should we invest more in display ads or social ads?

Thomas Kragh

July 31, 2025

Build customizable, automated popups with Campaign Builder to capture leads, increase engagement, and drive sales for your ecommerce or marketing campaigns

Thomas Kragh

January 1, 2026

Learn how to create animated banner ads that capture attention, communicate your offer, and drive clicks - without annoying users or getting blocked by ad networks.

Thomas Kragh

April 27, 2026

Every standard HTML5 banner ad size you need - from leaderboards to rectangles - with specs, best practices, and tips for building banners that perform.

Thomas Kragh

April 27, 2026

Build interactive, responsive ads at scale with Campaign Builder’s easy-to-use HTML5 ad builder, perfect for agencies and in-house marketing teams.

Thomas Kragh

December 28, 2025

When done right, HTML5 ads outperform static creatives in engagement, click-through rate, and time-on-screen. But not all HTML5 ads are created equal. What separates a high-performing animated banner from one that’s ignored?

Thomas Kragh

July 27, 2025

HTML5 ads are one of the most powerful formats in digital advertising today. They're interactive, lightweight, and supported across nearly every ad network - from Google Display to Facebook and programmatic platforms. But for many marketing teams, building them feels like a job for a developer.Good news: it doesn’t have to be.

Thomas Kragh

July 24, 2025

In the fast-paced world of digital marketing, attention is the new currency - and if you’re still relying on static banner ads or outdated formats, you’re probably leaving a lot on the table. Enter: HTML5 ads. They’re dynamic, interactive, and the gold standard for display advertising now and beyond.

Thomas Kragh

February 20, 2025

Most ecommerce catalogs produce far more feed rows than actual products once you account for variants. Whether you should send one row per variant or merge them depends on the channel - and getting it wrong can quietly break your ads.

Thomas Kragh

June 29, 2026

Your product feed is the engine behind every catalog ad. Learn what feed management is, why it matters for ad performance, and how to get it right without the complexity.

Thomas Kragh

April 27, 2026

Better data means better results. Discover how optimised product feeds directly improve targeting, delivery, and ROAS across every ad platform.

Thomas Kragh

October 15, 2025

From missing attributes to outdated data, feed problems can hurt your campaigns. Here’s how to prevent them - and how the right tool can automate it all.

Thomas Kragh

October 10, 2025

A clean, structured product feed is the foundation for every high-performing ad campaign - here’s why it matters and how Campaign Builder makes it simple.

Thomas Kragh

October 9, 2025

In today’s fast-moving digital ad space, efficiency and precision are key. That’s why we’re excited to launch a major update to our SaaS platform: a robust new feature that turns it into a full DataHub for product feed management and Dynamic Product Ads. In the world of social commerce, even small technical details - like properly formatted product images - can greatly impact performance on Facebook and Instagram Shops.

Thomas Kragh

May 14, 2025

With over two decades in product and digital commerce management, I've witnessed how the smallest technical details can make or break a shopping experience. In the evolving landscape of social commerce, ensuring your feed is set up correctly - especially your product images - can drastically influence your performance on Facebook and Instagram Shops.

Thomas Kragh

April 24, 2025

The EU AI Act's transparency rules for AI-generated content took effect on 2 August 2026. Here's what advertisers using AI-generated visuals need to know - and how Campaign Builder helps you stay compliant.

Thomas Kragh

August 14, 2026

Google announced a new generation of Gemini-powered ad formats at Google Marketing Live 2026 - from Conversational Discovery ads to AI Shopping ads. Here's what's changing and how to prepare your campaigns.

Thomas Kragh

May 22, 2026

Why SMS marketing has become one of the most effective channels for performance-driven teams — and how to use it correctly.

Thomas Kragh

February 2, 2026

Timing, relevance, and reach - the reasons SMS outperforms most digital channels when it matters most.

Thomas Kragh

February 1, 2026

Build personalized and automated SMS campaigns with Campaign Builder to reach customers directly, boost conversions, and streamline communication.

Thomas Kragh

December 28, 2025

Build powerful automation workflows with Campaign Builder to save time, engage customers, and optimize campaigns for higher conversions.

Thomas Kragh

December 28, 2025

E-commerce managers face a fast-paced, competitive environment. Running product campaigns across multiple channels, updating feeds, managing creative, and engaging customers with timely messages can quickly become overwhelming.

Thomas Kragh

December 25, 2025

In-house marketing teams face the challenge of managing campaigns across multiple channels while maintaining brand consistency, maximizing efficiency, and meeting tight deadlines. Unlike agencies, in-house teams often balance strategic objectives with operational execution across social media, paid advertising, email, and customer engagement.

Thomas Kragh

December 17, 2025

SMS marketing remains one of the most direct and effective channels for reaching customers. Unlike email or social media, text messages land straight in a user’s inbox, often being read within minutes. This immediacy makes SMS ideal for promotions, updates, reminders, and personalized messages.

Thomas Kragh

December 17, 2025

Digital campaigns are only as strong as the visuals that support them. Whether you’re running HTML5 creatives, catalog ads, popups, or forms, showing your designs in context can make all the difference. Mockup tools let you present your work realistically, impress stakeholders, and optimize campaigns before they even go live. In this post, we explore the top mockup platforms every marketer should know - including free options - and how they can supercharge your creative workflow.

Thomas Kragh

December 1, 2025

Running an agency comes with a unique set of challenges. Whether you manage one client or dozens, keeping track of campaigns, creatives, approvals, and results can quickly become overwhelming. Agencies need a platform that simplifies workflows, centralizes management, and allows them to scale without adding unnecessary complexity.

Thomas Kragh

November 7, 2025

Reaching your audience directly and effectively has never been more important, and SMS marketing is one of the most powerful ways to do it. With open rates around 98 percent, messages sent via SMS are far more likely to be seen than emails.

Thomas Kragh

November 3, 2025

A new chapter for Campaign Builder begins.

Thomas Kragh

October 22, 2025

Black Friday is here, and the race for attention is on! Whether you’re a marketer, an e‑commerce pro, or just looking to maximize sales, now’s the time to stand out. In this post, we’ll show you how to create high-performing campaigns fast - and make this Black Friday your most successful yet.

Thomas Kragh

October 17, 2025

Finding high-quality visuals shouldn’t slow down your ad creation. Whether you’re building digital campaigns, catalog ads, or HTML5 creatives, free stock platforms can help you move faster - without compromising quality or compliance.

Thomas Kragh

October 16, 2025

In a time where e-commerce marketing demands speed, flexibility, and personality, the integration between Campaign Builder and Heyloyalty offers a powerful and effective solution.

Thomas Kragh

July 10, 2025